Strategy Development &
Consultancy
The JCM Consultancy offers confidential advice on integrating marketing communications within
business development as well as advice on developing and handling PR
and
marketing campaigns. Fashions and trends can change almost overnight
and a company’s strategy and marketing communications must be flexible
enough to adapt to the vicissitudes of modern society.
Without the appropriate PR advice to warn of pitfalls, the seeds of
future problems are often sown round the boardroom table.
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Corporate Affairs
A
company’s most precious asset is its reputation. Advice is on hand
at The JCM Consultancy on how to ensure that at all levels an
organisation’s reputation is maintained, preserved and enhanced.
Corporate Identity does not simply relate to a
strong logo or brand but a whole reputation and what the company
stands for.
Regulations on Corporate Social Responsibility now
also provide additional opportunities for organisations to benefit
employees and local communities and meet their commitments to
operating and financial reviews.
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Stakeholder Relations
Sometimes organisations do not pay the appropriate amount of time or
attention to all their various audiences, which can include
employees, customers, shareholders and investors. From newsletter to
special events, there are a variety of ways to maintain successful
relationships with audiences inside and outside an organisation.
Effective communication and careful planning
can make these audiences some of the best company ambassadors –
rather than its worst critics. Word of mouth opinion at all levels
is priceless.
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Crisis & Issue
Management
Advice
is now on hand to prepare for the unthinkable and ensure that your
organisation can survive the unforeseen. A strong positive
reputation is a company’s best defence at these times.
So
with some basic training and in-house preparation many of the most
common problems can be avoided.
A
crisis need not turn in to a disaster if there has been some basic
forward planning. The first 24 hours are always the most important.
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