Media Relations
In print, local or national; on radio or TV; on the web; from trade
press to business media; whether launching a product, changing an
opinion or making an announcement, every message needs its own
special mode of delivery – by press release or feature article,
interview or special promotion, or even telephone conversation.
Matching the right medium for the message to reach the appropriate audience for
the most effective result is the foundation of successful
communication.
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Event Organisation
From private dinners, conferences and seminars to media events and
product launches, extensive experience and an eye for detail are key
elements in event organisation at The JCM Consultancy; identifying the best location
for the an appropriate audience in order to deliver a message to be
remembered.
A special memorable event can make all the difference when trying to
create a good impression – and it does not have to be expensive.
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Exhibitions
The JCM Consultancy can manage cost-effective turn-key projects or support marketing and stand
management – whatever is most appropriate to maximise potential.
Exhibiting at public and trade shows can be an expensive marketing
option if not handled carefully. It is not enough to be there to be
seen by one’s competition – trade shows need to be ‘worked’ to gain
full benefit. Additional outside support can mean the difference
between a deficit on the marketing budget or major new contracts and
leads.
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Design, Print &
Publications
From annual reports and company brochures to leaflets, newsletters
and magazines – a complete range of publications can be produced
here. Writing, editing, design, print supervision – the complete
package to produce attention-grabbing, thought-provoking print, well
targeted and designed to create a lasting impression for any
audience.
The
JCM Consultancy has extensive experience of many different types of
publication for different uses.
Not everyone wants to access the web for everything – many still
like to be able to access some printed info on the desk or in a
file.
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Advertising & Direct
Mail
Integrated marketing with innovative promotional campaigns, with
imaginative advertising and/or direct mail solutions to catch the
eye and spark the imagination.
Marketing communications involves a wide variety of tools and the
advantage of direct mail is the possibility for tight targeting
and direct and immediate access to the right audience.
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Internet
We all now live, trade and work in a global village. Effective use
of the Internet can open up great horizons for many businesses. But
contrary to popular opinion, it is not necessarily suitable for
every business and it is important to understand the various options
available and how to maximise the possibilities. Here at The JCM
Consultancy we offer advice on how to use the worldwide web
productively and how to source the appropriate design-and-build
facilities for the most effective site for your business.
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