TOOLS FOR THE JOB

Media Relations
In print, local or national; on radio or TV; on the web; from trade press to business media; whether launching a product, changing an opinion or making an announcement, every message needs its own special mode of delivery – by press release or feature article, interview or special promotion, or even telephone conversation.

Matching the right medium for the message to reach the appropriate audience for the most effective result is the foundation of successful communication.

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Event Organisation
From private dinners, conferences and seminars to media events and product launches, extensive experience and an eye for detail are key elements in event organisation at The JCM Consultancy; identifying the best location for the an appropriate audience in order to deliver a message to be remembered.

A special memorable event can make all the difference when trying to create a good impression – and it does not have to be expensive.

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Exhibitions
The JCM Consultancy can manage cost-effective turn-key projects or support marketing and stand management – whatever is most appropriate to maximise potential.

Exhibiting at public and trade shows can be an expensive marketing option if not handled carefully. It is not enough to be there to be seen by one’s competition – trade shows need to be ‘worked’ to gain full benefit. Additional outside support can mean the difference between a deficit on the marketing budget or major new contracts and leads.

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Design, Print & Publications
From annual reports and company brochures to leaflets, newsletters and magazines – a complete range of publications can be produced here. Writing, editing, design, print supervision – the complete package to produce attention-grabbing, thought-provoking print, well targeted and designed to create a lasting impression for any audience.

The JCM Consultancy has extensive experience of many different types of publication for different uses. Not everyone wants to access the web for everything – many still like to be able to access some printed info on the desk or in a file.

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Advertising & Direct Mail
Integrated marketing with innovative promotional campaigns, with imaginative advertising and/or direct mail solutions to catch the eye and spark the imagination.

Marketing communications involves a wide variety of tools and the advantage of direct mail is the possibility for tight targeting and direct and immediate access to the right audience.

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Internet
We all now live, trade and work in a global village. Effective use of the Internet can open up great horizons for many businesses. But contrary to popular opinion, it is not necessarily suitable for every business and it is important to understand the various options available and how to maximise the possibilities. Here at The JCM Consultancy we offer advice on how to use the worldwide web productively and how to source the appropriate design-and-build facilities for the most effective site for your business.

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